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  International Marketing Notes - Nature and Scope of International Marketing Introduction Today, marketing organizations are not restricted to their national borders. The entire world is open for them. New markets are springing forth in emerging economies like – China, Indonesia, India, Korea, Mexico, Chile, Brazil, Argentina, and many other economies all over the world. In today’s global market opportunities are on a par with the expansion of economies, with the increasing purchasing power, and with the changing consumer taste and preferences.  The economic, social, and political changes affect the practice of business worldwide, the business organisations have to remain flexible enough to react rapidly to changing global trends to be competitive. The objective of this post is to make you understand the term ‘International Marketing’ and the nature and scope of international marketing. Definitions of International Marketing According to  Kotler ,  "Global marketing...